Workshop | AI Innovation Cockpit for Customer Experience & Marketing

Join this workshop to experience and explore a new control-tower scan and methodology to track, steer, de-risk and govern GenAI customer experience and marketing initiatives towards value. Most AI initiatives in CX and marketing are still early stage, not fully mature, where introduction is often bottom-up (scattered, ad-hoc, pilot), experimental and tech driven with limited integrations. Discover how with a focus on the marketing value chain aligned with use cases, you can evaluate and rank AI initiatives and tools in CX and marketing. This can help you evaluate supporting marketing headcount/ vendor / agency spend and align AI technology initiatives and tool feature adoption in the most important value chain process steps.

Who is this event for?

Marketing managers, digital marketing specialists, data analysts, innovation managers, and customer experience managers.