Beyond Campaigns: How Tech Leaders Drive Company-Wide Innovation

This session explores how tech leaders, from marketers to digital strategists, enable innovation beyond infrastructure - working cross-functionally with marketing, product, and operations to foster agility, experimentation, and growth. We’ll examine how technology leadership is evolving to support a composable, data-driven enterprise. Discussion Points: - In what ways are CMOs driving change across product, customer experience, and operations? - How can content strategy support broader business goals, i.e. speed to market, personalization, or international expansion? - What silos exist between marketing, IT, and product teams, and how can they be broken down for company-wide innovation? - How do you track marketing’s contribution to company-wide transformation? - How can CMOs create a culture of experimentation and innovation?

Who is this event for?

CMOs, CTOs and CEOs, senior roles across marketing, product, and operations teams