Tools and trends for the future of retail
During this session we are going to analyze and share concrete examples around the three pillars of thinking for the retail winners of the future: - Omni. It is not evident that “Omni is the new black” and this is mainly because consumers are already Omni and active in all different channels. -Experience. The goal is how to create an experience that is as easy as talking with a friend in a scalable way for the companies. - Data or as we like to say in SafeSize the Benjamin Button effect. How can we enable physical locations (store, pop up, booth, DOOH, etc) to become smarter and more powerful every day.