The new rules of brand storytelling

Humans have been telling stories since the beginning of time – and for good reason. Stories captivate our attention by bringing ideas, opinions, and emotions to life in a powerful and memorable way. In this roundtable discussion, Jessica Gioglio, author of “The Laws of Brand Storytelling,” will lead an interactive conversation on how companies, whether you're a startup, scaleup, or large company, are increasingly trading traditional marketing messages in favor of compelling brand stories. Whether you want to workshop an issue or opportunity for your business, share best practices across a range of industries, or learn how to uncover stories within your organization, you will be empowered to develop and deploy a brand storytelling strategy for your company.