Survival of the ‘fittest’: How fitness companies can lead the way in using data for good

Fitness companies should be leveraging data to positively transform consumers’ lives and enhance their fitness experience while building brand trust and loyalty, unlike what we’re seeing in the industry today. Aina Abiodun will discuss how brands can lead to this change, addressing the controversies around ethical data collection, monetization, and distribution. When it comes to holistic fitness, there's no one-size-fits-all approach. There is a major opportunity to use tech for good and shake up an industry driven by unrealistic expectations and #fitspo. Fitness companies must leverage it to understand individuals’ needs, inspiring self-confidence, and promoting progress over perfection.