Startup survival kit: How to get through the first years of business

Building your own startup can be a challenge: no team, no income, no clients. In this exclusive one-hour session, we put four experts on stage to guide you through the secrets of successful startup building in a highly competitive market like Germany. The line-up includes specialists in product design, customer relations, sales and marketing, and recruiting. After the session, we invite all participants to join us for networking and drinks. This workshop is sponsored by the German Digital Hub Initiative, a network of hubs across Germany where startups, corporates, and academia join forces to shape the future of digital innovation. Schedule: 1. Introduction Digital Hub Initiative by Josefina Nungesser (GTAI) and Christiane Wolters (Embassy of Germany) 2. Cultural differences and adapting to the German market by Corine Ackermann (InsurTech Hub Munich) 3. Sales & Marketing by Dennis Birkhölzer (SpinLab Leipzig) 4. HR & Recruiting by Vanesa Cotlar (Octagon Careers) 5. Customizing your product to client’s needs by Ayan (Kruzr)