Meaningful communication by finding your brand’s true purpose
Unless you’ve just woken up from a three-year-long nap you will have noticed that purpose is now the linchpin of any reputable brand. Companies with purpose enjoy increased customer loyalty, have more successful comms departments, make the world a better place, and make more profit. Ultimately, without a purpose, companies will not get asked to the disco. This is a roundtable discussion is designed for communication, marketing and PR professionals. We will deep-dive into the challenges of finding and maintaining purpose in a rapidly changing communications landscape. Concrete discussion points: -What is driving this "purpose economy", and what does it mean for marketing & communications? -Understanding your audience -What are the basic strategies/tactics needed to find authentic purpose and how do companies effectively integrate their communications to this?