Protect your customers from brain pain

How does your brain deal with the daily overload of information and how do you as a marketer keep your audience engaged, prevent brain pain, and create the desired impact? In this round table mini lecture, Annemarie Joosen will explain how decision making is made easier by brands, using insights from behavioral economics and media effectiveness studies. In the discussion, Annemarie will challenge the attendees to share examples of ways to apply these insights, creating experiences that make it easier for more people to use your products or services.