New agency models: From Mad Men to Silicon Sisters

Big changes are happening in marketing: 1. The emergence of thousands of tools and so many always-on channels; understanding where and how to play is challenging 2. Creatives and knowledge workers are the fastest growing group in the freelance economy 3. Big brands are building in-house agencies at scale Yet, many agencies still operate as if we are in the era of Mad Men. We explore new agency models that are flexible, inclusive, and direct. Let’s have a conversation to define the pillars of a 21st century operating model in marketing.