Designing products that stick

Want to build a product that sticks? Stop designing for acquisition and start designing for activation! When a product is born, the first challenge you'll face is getting users through the door. This is why most products prioritize making user acquisition as easy and frictionless as possible. But be weary of prioritizing your first challenge over your biggest challenge, which is activating your users. In this round table we will discuss some of the steps, tactics, and actions you can take to activate your users and build a product that sticks.