Design in a pixelless world: How to build brand through voice
Speaking a brand name out loud has been proven to provoke twice the emotional response in people than if they simply typed it. But what does this matter if they don’t recognize that they’re talking to your brand? In this roundtable, I’ll explain how three key pillars of voice design and VUX - character, conversation architecture, and sonic branding - have a profound effect on how consumers identify and relate to brands through voice. Building on this, we’ll discuss how designing the right character builds authenticity and empathy, how clear and intuitive conversation architecture delivers on the contentious issue of trust, and how sonic branding is your new logo. Who is it for? Anyone who is responsible for how consumers identify and interact with brands, whether that’s as an owner, strategist, or creative.