Chat: Is it the future of retail or the future of the web?

Chat-commerce is exploding. Thousands of retailers engage their customers via chat apps. Our clients believe that chat is the best way to buy things. For example, threads selling luxury fashion and jewellery via Instagram and WhatsApp. How will chat-commerce transform retail? Will we use one chat app to access all services? Will there be chat platforms interoperability, like with email and web? Will chat apps change we search for information? In this roundtable, we will talk about the future of chat-commerce and how it changes the web.