Beyond tech: Consumer buying behavior through AI & machine learning

What will your online environment look like with new technologies coming up? Buying behavior changed over time, and now consumers make more online purchases than ever before. But how can we learn from this with AI and machine learning in every day life? Philips’ consumers are not just a visitor on the web, but everyone that ranges from a medical patient to a consumer. This talk is about how we recognize our consumers along their online and offline journey through smart algorithms.

Who is this event for?

Marketing professionals, product owners, content creation experts, data scientist, designers, technology enthusiasts and CRM experts