Am I in tech? I thought I was serving my consumer!

During this round table session, we will discuss how successful female entrepreneurs of tech-driven companies add the most value to business: as women in tech – or as women who know how to fulfil consumer needs with a strong consumer proposition – through the right application of new tech and with an uncompromising organisational structure and culture. In her role as Managing Partner at SparkOptimus, the number one consultancy in digital transformation and disruption, Alexandra Jankovich experiences how female entrepreneurs of tech-driven companies contribute to business on a day to day basis. But are they tech experts or simply successful entrepreneurs in the digital age who understand their consumers?