What does your brand sound like?
We all know that sound is a strong brand builder. It’s a primary trigger for human beings. It’s emotional. Think about the start-up sound of your PlayStation, the tune of your favorite Netflix series and that song from the 90s that remind you of your first kiss. Sonic branding is becoming more important than ever since brands have an increasing amount of touch points where sound plays a crucial role. Think about UX sounds for e-bikes and apps, 360 spatial sound design in AR/VR experiences, the voice of your brand coming from the Amazon Echo smart speaker (Alexa) and the soundscapes that perfectly fit the concept store you are in. Every brand needs to stand out from the competition which is often only one swipe, click or shop away. Therefore it’s crucial that Sonic Branding is part of the brand’s Corporate Identity (CI). Successful Sonic Branding is a smart architecture of 3 sonic elements: voice, sound, and music. Successful Sonic Branding delivers on 3 axes: function (alarm, someone tries to steal my e-bike), experience (I hear relaxed sounds when I enter the yoga-class), and identity (I can hear it’s PlayStation with my eyes closed). Start thinking today about how your brand sounds.