Products with a mission: how design accelerates corporate innovation
For the past 10 years, start-ups have had the upper hand in the battle for innovation. But that battle is rapidly transforming into a quest for adoption at scale. Successful start-ups need to learn how to behave like big companies. And at the same time, incumbents with the advantage of scale are catching up with new business models, trough innovation labs, corporate ventures and passionate intrapreneurs. In this talk we'll explore the role of design in accelerating corporate innovation. Design has the power to transform an abstract plan into a desirable vision for the future, that customers want to pay for and decision makers want to invest in. We'll use practical examples from leading brands, such as Volkswagen, Diageo and Brunel to provide actionable insights for ambitious professionals who want to learn how survive the corporate clutter. And use the power of design to transform their career, their company and their industry.
Who is this event for?
CMO’s, innovation & digital leads, and marketers with an entrepreneurial mindset that are responsible for the digital experience of their customers.