Once bitten, twice shy: Rethinking the fundaments of analytics (for humans)
Am I required to know the location of my users to optimize my marketing efforts, user experience, or conversion? How about interests? Gender? GDPR has given long-awaited teeth to user privacy, forcing the digital industry to re-evaluate many common practices for data collection. I invite you to discuss how to form a viable user-centric analytics strategy, how to gain quantitative insights without sacrificing user privacy, and how to design the future best practices of data-collection.
Who is this event for?
Digital designers, UX researchers & growth hackers who are counting on data to provide them with valuable insights for optimizing their products and services.