Marketing transformation in daily practice
High performing marketing teams deliver a rich customer experience through, amongst other factors, superior cross functional collaboration. In this session we’ll discuss what that means in daily practice, to provide you with fresh ideas. How do we create a sustainable culture that enables such cooperation? How does marketing drive the organizational transformation? What lessons can we learn from past & current transformations? What is the role of management in a networked organization? What does a future-proof marketing team look like? What is the profile of the modern marketer? And anything else that comes to the table.
Who is this event for?
This debate club is for anybody involved in, or interested in, building a future proof organization; driven by a high performing marketing discipline.