Lean branding: Creating dynamic brands to generate conversion
A Lean brand inspires consumers to buy apps, order food, trust certain people, and pull books off the shelf by offering ever-evolving shortcuts to their self-realization. They embrace the fact that their mission is to help consumers get closer to who they want to be. They're comfortable with the fact that "who they want to be" is always evolving. So they evolve too: iterating continuously in endless cycles of building, measuring and learning. Trying to market a product or service with a limited budget and time? This session is for you. In this talk, Laura Busche, author of Lean Branding, shares 15 tactics to build your very own high-converting, dynamic brand.
Who is this event for?
Brand managers, marketers, growth professionals, and founders interested in building lean brands.