Launching the Middle East's first digital bank - 3 marketing insights
Learn how the Middle East's first digital bank used pull marketing and the voice of the customer to launch in one of the most congested, expensive and diverse banking markets in the world. The presentation tells a bank's digital transformation story, while highlighting marketing strategies that helped position the bank's brand above numerous traditional banks in less than 6 months.
Who is this event for?
Marketers Digital strategists Social media managers Fintech startups Banks/finance Transformation managers