Influencing consumer purchase path using video
Ad blockers, content streaming services, opaque programmatic advertising, GDPR regulations....can't a digital marketeer catch a break? Savvy digital marketeers understand that knowing intent and context is key to successfully communicating your message to a distracted consumer. But, with all of these roadblocks, how can they target consumers in the purchase funnel with relevant messaging, in a language that resonates? I will explain how media consumption differs with this highly engaged audience, and how you should adjust your marketing strategy to keep up.
Who is this event for?
CMO's, Digital Marketeers and E-commerce Leadership