How successful was your campaign, really?
Marketing has developed and channels have evolved. When it comes to Performance Marketing or SEO, tracking has become more transparent. CRM however, seems stuck in its ability to determine its success metrics. This causes panic, and at least once a year someone asks, “Is email dead?”. Aiste and Chevawn say it’s not. They invite you to explore how we can keep ourselves relevant. Through constant experimentation, statistical significance, and the REAL A/B test. Let’s start moving CRM into better models.
Who is this event for?
Marketing managers, generalists and CRM specialists alike, attempting to automate their 1:1 communication and prove to their company and themselves that it's worth it.