Getting your customers into owned ecosystems - the future of CRM
Brand loyalty is increasingly difficult to create, since people hop from product to product and brand to brand. Social networks, particularly Facebook, have restricted organic reach so much that it has become pay to play for brands to communicate with their fans. Both of these trends highlight the importance of creating unified customer experiences, and the way to do that is through an owned CRM program. In this talk you will see what brands are doing to futureproof their communities by creating personalized experiences that turn interest into revenue at every touchpoint.
Who is this event for?
Digital marketers, CRM managers, brand holders, e-commerce managers, social media managers