Durable city marketing is about putting your own population first, and enabling a shared market, not market share
A step by step approach to involving your local ecosystem and turning your city into an even more active and vibrant place for leisure. How interoperability and the revival of the commons applied to the principles of platform scale are at the basis of a proposition used by 90% of cities in Flanders, including already 40 cities that launched a city pass with incredible direct marketing capabilities and proven social effects.
Who is this event for?
City officials, services providers to cities, smart city strategists.