Design-thinking your latest technology into market-driven opportunities
Long R&D cycles make it hard to apply text-book design thinking. However, launching a product without any customer need is also not an option. Based on years of experience of disrupting high-tech industries, we’ve taken the best of both worlds into our methodology. Together, we’ll have a look at how to identify customer-driven market opportunities and capture business from them with new technology.
Who is this event for?
Innovation managers, product managers and project managers in technology-driven companies.